Include a CTA on your showĪnother great place to remind listeners to subscribe to your podcast? During your actual show! If you include a call to action at the end of your podcast, you’ll catch listeners who made it all the way to the end of your show - folks who are already super engaged and the most likely to want more. Get creative and think of different ways to provide value, like with a show “starter kit” for new listeners or by including other content formats, like related videos and blogs, on the same page.īe sure to focus on the value your show will provide your audience, and include an email collector for listeners to subscribe to stay in the loop about future releases, show news, and exclusive content. Including information on your website about your podcast doesn’t hurt either.
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Profiles about the show hosts and guests, show episode notes, and full episode transcripts are just the beginning! If your podcast is on streaming sites like Spotify, Stitcher, Apple Podcasts, Google Podcasts, or Overcast, you should include extra information about your show to help build a direct relationship with listeners. Ask people to subscribe wherever your podcast lives These people are highly qualified because they have opted-in to receive news about your show! We’ll cover how you can grow this type of list where your podcast lives, on your actual podcast with a call to action, and across your social media channels. Your show’s subscribers are the folks you’ll email regularly about teasers, new episode releases, exclusive content, and more. Let’s start getting your podcast in front of the right folks!īuild a list of subscribers for your show In this post, we’ll share how you can leverage your audiences differently and give you best practices for promoting your podcast via email.
On the other hand, if you already have an existing database of people who love the content you create, you can hit existing relevant lists while also growing a dedicated inventory for your show! If you’re building a new list from scratch, you can grow your email subscriber list by utilizing your existing marketing channels to spread the word.
When it comes to growing an audience for your brand’s new podcast, tapping into your email and marketing experience is the best place to start.
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